PR advice
Tom's of Maine deodorant. I can't recommend it highly enough. Especially the calendula one. Your 'pits smell divine in a subtle, organic, not too in yer face sort of a way.
And hey! It's aluminium-free!
It was one of those moments. Perusing the toiletries aisle of Waitrose, ripe for a change of deodorant and ooh! There's one without alumiunum. Bingo! But...but...so I've been smearing and spraying a metallic substance into my precious 'pits for the past few decades? Yikes.
Sort of like when you buy a pack of pork sausages adorned with a brightly coloured label professing excitedly: 'Now with minimum 47% pork!'.
And sort of like when Piers Morgan smugly announced that The Mirror was no longer going to allow slebs to vet the stories Mirror journalists wrote about them. Piers was all: 'See! We will NOT be beholden to slebs and their scary PRs! See that hill over there in the distance? Yeah? Well, that's the moral highground. See how I'M standing on top and all the scummy other tabloids are sitting at the bottom? Huh? Huh?'. And the rest of us were thinking: YOU USED TO LET SLEBS VET THE STUFF YOUR SUPPOSEDLY IMPARTIAL HACKS WRITE ABOUT THEM??
Sometimes it's best to stay schtum.
(That said, I'm happy no longer to be rubbing liquified tinfoil into my 'pits.)




